Live from Big Tobacco’s Fantasyland

From the annals of American advertising comes this vintage Winston cigarette ad. The text in this roadside merchant’s speech bubble and his facial expression are out of sync. While the copywriter on the Winston account may have had this Native American craftsman parroting pro-cigarette ad copy, the illustrator portrayed a man with far more sinister intentions. The merchant in this ad may be towing the company line and reading from his script, but under his breath he’s mumbling something that none of us can hear. Maybe he’s not so fond of the white American tourists he has to endure so that he can eek out a living selling pottery. Or perhaps he’s just tired of all the cigarette butts they leave behind. After all, the land that he and his family are left with is all that they have. The least these tourists can do is keep it clean.