Watching this latest ad spot from American Apparel is unnerving, mainly because you’re waiting for the action within the frame to deteriorate into awkwardness bordering on perversion. But this time around AA keeps it G-rated, and fairly well executed. Shot by Tony Kelly, a photographer whose helped the brand propagate its nipple-centric style as of late, the focus remains on young breakdancers Anjelo Baligad (red plaid) and Jalen Testerman (blue cardigan, bowtie) for the ad’s entirety. Some new strategy must be afoot in the mind of The Lecherous One. Or perhaps future ad campaigns won’t be so benign, and we’ll all look back at this moment as the beginning of the end.