Tag: Levi’s

As London burns and violence creeps north into Manchester and Birmingham, Levi’s launch of an advertising campaign that features images of rebellious youth clashing with police in riot gear comes at a bad time. That’s the reality the brand is facing with “Legacy,” the latest spot in its often controversial Go Forth series. And according to Creative Review, such synchronicity…

Last year, when Levi’s launched its ‘Go Forth’ advertising campaign, it was greeted with less-than-favorable reactions from around the Internet (see here, here, and here). Critiques ranged from claims the campaign was racist (print ads featured mostly white men and women) and depicted misplaced interpretations of freedom, to it being hopelessly vague in its themes of hard work and youthful…